Collection: Hooray Sock Co.

Founded by Hongsun Yoon and Tim Carpenter in 2017, Hooray began life in a tiny apartment in Noe Valley, San Francisco. After receiving our MFAs from California College of Art and tying the knot, we hatched a plan to bring colorful, well-made socks to the world. Inspired by our love of color, form, and patterns, we set out to create a brand that celebrates individuality and self-expression. 

Like many small businesses, it took us some time to learn the ropes — from finding quality manufacturing partners to jumping into wholesale. Along the way, our values have always remained the same: our love of art and design, our love of creating things together, and our mission to spread happiness through our work. Add to that our belief that life is too short not to chase your dreams.